You might even mirror certain competitor activities and run heuristic evaluations to check for basic usability errors. These three testing methods generate different types of information: Each usability testing method gives answers to your research questions. The present paper discusses usability and usability testing methods. No worries — we’ll give you a brief intro to user research methods and user testing. Copyright © 2014 - 2020 Hotjar Ltd. All rights reserved. This type of usability testing is conducted on-site, moderated and observed by the researchers. The downside? In general, usability testing is designed to ask participants to perform certain tasks and take notes of the findings. Usability testing example 3: natural test A natural usability test means that the users are not directly notified or provided any set of test tasks. While you might use random participants, you should not use random techniques for a single session. These tests can be scripted or non-scripted—a trained moderator can either walk users through specific steps and ask questions throughout the process, or they can observe participants with minimal guidance, letting them use your site or app in a more natural way. There are different usability testing methods within each of the above types, and you can combine some of the approaches to develop a test based on your needs and resources (i.e., time, effort, and budget). In this section, we explore different usability testing methods, when you should use them, and why. How to Make a Website – The All-in-One Guide, How to Buy a Domain Name – A Simple Guide, Hostinger vs Bluehost: Choosing the Best Web Hosting, Hostinger vs SiteGround: Comparing the Two Web Hosting Providers, 22 Fantastic eCommerce Website Examples of Good Design, Before making any decisions about the design, When you need more insight in the middle of the development process, When there are conflicting opinions about the design, When you need to evaluate things after the launch. In this sort of test, the researchers watch but don't participate, acting as a sort of ‘fly on the wall’ as participants run through a set of instructions in a lab. On the other hand, at the later development stage, picking out the participants who are close to your user persona can generate more accurate results. Moderated or unmoderated: moderated tests are led by a professional who guides and observes users through the entire testing process, while unmoderated tests are done without guidance. Usability testing is a set of methods for evaluating a product or service by testing with representative users, then iterating based on direct feedback. It helps create a website/product that connects with users and establishes credibility, builds trust, and ensures customer satisfaction. And for A/B testing, you can try Convert and VWO to handle the test. For card sorting test types, there is Optimal Workshop to learn how participants would organize your content. This testing involves a group of representatives to give feedback about your website’s quality. They may interject if a participant gets stuck, but otherwise, they remain quiet and concentrate on taking notes. Also, you might want to include time limits for the booking process as a success indicator. To achieve this, you need to conduct website usability tests. Quantitative usability testing is best for collecting benchmarks. Guerrilla testing is used to test a wide cross-section of people who may have no history with a product. Here are some of the most common tools: In this test, website owners upload a screenshot of their webpage with a single question like “What is the main element of the page that stuck with you?” or “Who do you think the intended audience is?” Test subjects have five seconds to look at the page before they answer the question. As a general rule of thumb, use moderated testing to investigate the reasoning behind user behavior, and unmoderated testing to test a very specific question or observe and measure behavior patterns. To break it down, the testing should take place: In short, you do usability testing in the brainstorming, prototyping, and evaluation stages. While the participants might be your employees, hired to do such testing, it would be better to use a fresh set of eyes to get unbiased results. Try to... Planning a Usability Test. Je nach Bedarf kommen unterschiedliche Methoden zum Einsatz. Unscripted tests let you observe users’ movements and actions while they take natural steps without any guidance or direction. Now, let’s continue with how to do usability testing. To get the most out of usability testing—and to ensure you can actually use what you learn to make improvements for your users—we recommend that you come up with a plan before you start. ihren Einsatz finden. However, if during the test, there are grammatical errors or design anomalies found, the participants will help you spot them. Unmoderated in-person tests are conducted in a controlled, physical setting but don't require a person to administer the test. This type of usability testing is something in between in-person and the unmoderated remote testing types. Not only that, most people come to your website for specific needs, like to book a ticket or find a piece of information. 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