Get inspired by the design and copywriting patterns used by top-class SaaS companies. Start a business with passion. For instance, if Close.io had the technology to listen to calls and take notes for you, or even transcribe voice notes, that would be a great add for the homepage. But there are some timeless principles that might help you. All hero shots are going to be similar- a person smiling at their office. Keep it short, and ideally just for a download you need an email address. But have you ever clicked through to check out the brand’s homepage copy? So every element needs to perform at a high level. This isn’t the place to get picky about company size, age, company name, job title, etc. They imply that the product works in my region straight off the bat—…for forward-thinking businesses around the world. Step 1: Define what delight means for your brand. Striking colors. They are making a purchase, this isn’t your portfolio to show off. Short forms– Any forms on your homepage should be as short as possible. Testimonials– This is where you get to show off how beneficial your features are to users. You create and maintain tasks within a checklist template. Select your startup stage and use these rules to improve your security! If you’d prefer to hire a SaaS copywriter to do it for you, let's chat. Checklist for SaaS … Ready. There needs to be a balance here, so work with your team to come up with a few ideas, then test these ideas before building the download/course itself. And that’s just three of the steps. Sorry ConvertKit but I really dislike your hero copy! While I’m not super into the palette or homepage layout, I do like the approach they’ve taken with the Dropbox Business homepage/landing page. If you do an excellent job with your research, writing the copy for any SaaS using this formula follows a natural course. This isn’t about you being proud of your product– Stop thinking about what you want to share with others, and think about what they want to hear. I can create stunning campaigns, signing up is free, and this is all made bleedingly obvious on the homepage. This website homepage content checklist should help. Unlike the majority of SaaS homepage heroes, Drip’s doesn’t include an image and the copy is long. Their copy is bold, beautiful, and always on the money. Shopify is another SaaS brand known for continually optimizing and updating their homepage. After 2 Teardowns of SaaS homepages (Close.io and Contactually) and their marketing, I wanted to share a checklist for SaaS homepages.What’s the purpose of your SaaS homepage? Hi Julia: Thanks so much for this checklist! Showing app integrations can be beautiful. Front App says that “SaaS products have in common the fact that they must convince potential customers of their usefulness.”And I agree, they … It tells me I can be an expert, no matter my skill level: “Look like an expert right from the start.”. Retargeting Pixel– Hopefully you are considering FB ads in the future, install this pixel so you can retarget people when and if are ready to do this. Using social proof and customer stories is a better way to go about it. “Don’t leave it to chance.” — great way to add urgency, Adding a “see examples” button helps the user learn more if they’re not ready to sign up on the spot. Grouping each feature block into actionable verbs—Start, Market, Manage—is logical, inspired by thoughtful design and UX research I’m sure. (My main gripe: the music they used in their brand reveal trailer was the same song that GoPro had used a few years prior.). The rest of their homepage follows suit. Your homepage content options are many. And it certainly stands out. SaaS sales cycles tend to be driven by three key variables: ... A checklist of action items to help guide your hiring of the perfect SaaS sales team while avoiding some of the most common pitfalls: The most important is your headline, spend a lot of time working on this. Think of visitors on your homepage spending a maximum of 10 seconds, 30 seconds, 1 minute or more. Use of social proof is on fire: “become one of the millions of people around the world using Trello.”. The SaaS CTOSecurity Checklist Security checklist This is an extensive security checklist that startup CTOs (and anyone else) can use to improve the security … They make life easier, boosts productivity and reduce time & cost in our day-to-day activities. Would love to hear any feedback on this one :) Visit Resource. The design, visual media, copy and CTAs should all seamlessly work together to increase this primary action from occurring. It has to be written and designed in a way that enables users to find what they need, read more, and sign up when they’re ready. The fact that Wix is a FREE software makes me assume that the users they’re targeting are in the “beginner” bucket. This needs to be something compelling for almost anyone interested in your industry or product, yet it needs to be different enough from others in your market that it is unique. SaaS delight audit: 5 steps to create delight. Example of who is doing this right: Men with Pens– look at how fun this page is. Or run a survey with a tool like Hotjar. Select your startup stage and use these rules to improve your application security, infrastructure security and more. For instance, Hootsuite has giveaways where they ask for far too much information (see below). Security shouldn’t feel like a chore. However, this one by GrowthMentor, the mentorship platform, stood out recently when I was onboarded as a mentor on the platform. Instant access to your annual cash flow. Now that you have their attention, let’s help them accomplish what they came to do. And most SaaS companies also know about the impact of social proof elements — such as testimonials and customer logos. “We’re the best” isn’t the best way to indicate that you’re the market leader. Operating Systems– Devices, platforms and operating systems logos show users the flexibility they’ll have with your product. We’ve helped grow a BPM SaaS from 0 to 200,000 monthly organic traffic in 2 years: You can check out the SEO case study here . This is a hefty list of homepage … 2) Teach visitors about your product, expertise, industry But nowhere does that get in the way of beautiful design or readability. , size ) does command attention just a pretty interface. ” Damn Typeform… I. The alignment they need to sell their products, most can be an to. Wix is super concise and to the SaaS risk assessment is to grab a person smiling their... 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